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Good information gives designers a competitive advantage. 

Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary outline proven techniques and methods, and explain how to incorporate them into any creative process.

A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long-awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:

- Over 25 proven research strategies and tactics
- Added content about planning research, analyzing results, and integrating research into the design process
- Suggestions for scaling research for any project, timeline, or budget
- All new in-depth case studies from industry leaders, outlining strategy and impact
- Updated images, illustrations, and visualizations
- Quick Tips for rapid integration of research concepts into your practice

About the Authors:

Jenn and Ken Visocky O'Grady are authors, designers, and educators whose work has been featured in numerous books and creative industry publications.
Jenn is a professor at Cleveland State University, a public research university where for nearly two decades she has dedicated herself to providing access and opportunity to a diverse group of aspiring creatives. She has also served on the board of directors for AIGA, the professional association for design.
Ken is a professor and coordinator of the graduate program at the School of Visual Communication Design at Kent State University. His coursework focuses on design thinking and research-driven design practices. He has served on the AIGA Design Educators Community  (DEC) steering committee.
The couple has co-authored three internationally distributed books, Design Currency, The Information Design Handbook, and A Designers Research Manual, that strive to make academic concepts approachable while celebrating the power, impact, and potential of good design. They also present workshops and lectures at creative industry events and are committed to promoting the value of design to external audiences.
You can learn more at visockyogrady.com

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Пролистать книгу A Designer's Research Manual: Succeed in Design by Knowing Your Clients and Understanding What They Really Need, 2nd edition, Updated and Expanded на Google Books.

Aimed at professionals and enthusiasts alike, this comprehensive title dissects the theory and practice of using composition and narrative to advance your art. Artists from across the traditional and digital worlds share a deeper mastery of the subjects through theory chapters, extensive tutorials, inspirational gallery artwork, and expert tips, providing a single, in-depth reference at your fingertips.

Following the huge success of Artists’ Master Series: Color & Light, follow-up title Artists’ Master Series: Composition & Narrative features experts from both the traditional and digital worlds. Drawing from a wealth of experience, they fully dissect the theory and practice of using composition and narrative to progress your art.

_Master of his craft, Greg Rutkowski explores composition and narrative in great detail in the opening chapters. Using stunning visual artwork and striking examples from the past to illustrate the theory, he provides readers with the tools to advance their art to the next level.
_Respected artists Devin Elle Kurtz, Nathan Fowkes, Joshua Clare, and Dom Lay guide readers through extensive tutorials, specially commissioned to explore their use of composition and narrative.
_Further insight is provided by the gallery artists, also experts in their fields, representing a range of styles, techniques, and mediums.

This unique opportunity to study composition and narrative so extensively offers a deeper mastery of the subjects, and a single, comprehensive reference at your fingertips.

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Посмотреть видео о книге Artists' Master Series: Composition and Narrative

Brand new tutorials and artwork reboot 3dtotal’s essential guide as the go-to resource for any aspiring digital painter.

Adobe Photoshop is a powerful tool for digital artists, and this book is the newcomer’s indispensable manual for getting started and developing into a versatile digital artist. A definitive update of the bestselling Beginner’s Guide to Digital Painting, this second edition is packed with new content using the software’s latest tools. From the basics of brushes and blending modes to the dynamic potential of layer masks and photobashing, professional artists from across the concept art and illustration industries share accessible step-by-step guides. Learn how to create stunning digital paintings with creativity, skill, and confidence.

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Посмотреть видео о книге Beginner's Guide to Digital Painting in Photoshop, 2nd Edition

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension.

Each chapter introduces a new technical idea and shows how that technique can be adapted in many different ways, or combined with techniques from earlier chapters. These 3-D techniques can be incorporated into any design where typography and/or illustration are used, including mail-shots, personal publicity, invitations, business cards and greetings cards. With their emphasis on surface design over complex cutting, the pop-ups have an instant appeal for designers.

Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Pop-Up Designs is an essential resource for marketing professionals and design students.

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together.

Features include:

- The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts
- An in-depth look at color — from its optical qualities and its effect on type to its potential for communication concepts and emotions
- One of the most thorough compilations of typography concepts to be found — including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image
- An extensive overview of imagery — the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively
- Methods for integrating type and image, including a tutorial on using grid systems to structure layouts
- Twenty rules for making good design — and the best ways to break them

Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

The author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Design Elements: Understanding the rules and knowing when to break them - A Visual Communication Manual, Third Edition на Google Books.

Many designers, from jewellers to architects, use folding techniques to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal and other materials.

This unique handbook explains key folding techniques, such as pleated surfaces, curved folding and crumpling. It has been updated with a new chapter covering some lesser-known techniques, suggesting yet more creative possibilities. The techniques are accompanied by clear step-by-step drawings, specially commissioned photography and ten new instructional videos.

About the Author:

Paul Jackson is a well-respected professional paper artist, bestselling author of over 30 books on paper arts and crafts, teacher and passionate advocate of folding as a language of design.

At last, a mathematical explanation of how art works presented in a manner we can all understand.

Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life.

Geometry of Design takes a close look at a broad range of twentieth-century examples of design, architecture and illustration (from the Barcelona chair to the paintings of Georges Seurat, from the Braun hand blender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in art, design, or architecture graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well-known proportioning systems such as the Fibonacci Series.

Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.

About the Author:

Kimberly Elam is the head of the Graphic and Interactive Communication Design Department at the Ringling College of Art and Design in Sarasota, FL. She also runs Studio Resource, Inc., a website for design educators.

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of  year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

About the Authors:

Peter Dawson (gradedesign.com) has over 19 years experience in the UK design arena and co-founded his practice, Grade, in 2000. He has won a number of awards for his work including an ISTD Certificate of Excellence, and, most recently, Best Jacket/Cover Design at the 2010 British Book Design and Production Awards. He is a Fellow, and former Chair, of the International Society of Typographic Designers and has also acted as a visiting typography lecturer at a number of Universities.

John Foster was a teacher for 20 years before becoming a full-time writer. He is the author of twelve books of poetry and over 150 anthologies. He has performed at all the UK's national book festivals and visits schools and libraries regularly. His books include The Poetry Chest, The Oxford First Book of Poetry, Dinosaur Poems, Dragon Poems and Magic Poems. He lives in Oxfordshire.

Tony Seddon is a designer and art director. He is also the author of Images and Graphic Design for Nondesigners. Luke Herriot is a graphic designer. He is also the author of Instant Graphics and the bestselling The Packaging and Design Templates Sourcebook. He lives in Hastings, UK.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

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Пролистать книгу Graphic Design Rules: 365 Essential Design Dos and Don'ts на Google Books

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book. 

Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.

• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

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Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.

Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques --- from quick, seat-of-the-pants approaches to more formal research methods -- -for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves.

About the Authors:

Ellen Lupton is curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. An author of numerous books and articles on design, she is a public-minded critic, frequent lecturer, and AIGA Gold Medalist.

Jennifer Phillips is principal of J. Cole Phillips Design. She is also associate director of the Graphic Design MFA program at the MICA. Phillips coauthored Graphic Design: The New Basics with Lupton. She currently serves on the AIGA Advisory Board.

This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession.

The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed.

This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur.

The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business. 

Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

About the Author:

Toby Meadows is founder of TNM Consultancy, working with small to medium labels, high-street chains and designer retailers.

Toby is a Director of womenswear label Belle & Bunty and Visiting Lecturer at the London College of Fashion. He is consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia) and Inkubaator (Estonia).

Keep Working. Keep Playing. Keep Creating.

In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most inspiring work yet, with ten simple rules for how to stay creative, focused, and true to yourself — for life.

The creative life is not a linear journey to a finish line, it’s a loop — so find a daily routine, because today is the only day that matters. Disconnect from the world to connect with yourself — sometimes you just have to switch into airplane mode. Keep Going celebrates getting outdoors and taking a walk (as director Ingmar Bergman told his daughter, ”The demons hate fresh air”). Pay attention, and especially pay attention to what you pay attention to. Worry less about getting things done, and more about the worth of what you’re doing. Instead of focusing on making your mark, work to leave things better than you found them.

Keep Going and its timeless, practical, and ethical principles are for anyone trying to sustain a meaningful and productive life.

About the Author:

Austin Kleon is a writer and artist living in Austin, Texas. He's the author of two bestselling books: Steal Like an Artist, a manifesto for creativity in the digital age, and Newspaper Blackout, a collection of poetry made by redacting newspaper articles with a permanent marker. He speaks about creativity for organizations such as Pixar, Google, SXSW, TEDx, and The Economist. Visit him online at www.austinkleon.com.

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Пролистать книгу Keep Going: 10 Ways To Stay Creative In Good Times And Bad на Google Books.

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. 

Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, colour, images, and more, Layout Essentials not only demonstrates, using real-world examples, how to use grids effectively but shows you how to break the rules to use them effectively, too.

This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

The author:

Beth Tondreau is the founder and principal of BTD, a small design firm that works with publishers to design books and book jackets and small businesses to develop their identities. She currently teaches in the Communication Design Department of New York City College of Technology in New York. Tondreau has been involved as a mentor in the AIGA/NY Mentoring Program and has served on the board of directors of AIGA/NYC. 

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Пролистать книгу Layout Essentials: 100 Design Principles for Using Grids на Google Books.

Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium.

With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include:

 - A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout
- Expanded discussion of grid use in interactive, UX/UI scenarios
- Greater equity in the representation of design work by women and BIPOC designers

Grids are the most basic and essential forms in graphic design — and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the history of the grid and shows examples of grid basics, such as column, compound, and modular grids. He shows methods for building and using grids, and offers numerous examples of stunning design projects using a variety of imagery and typography.

Pages are filled with hundreds of large, full-color layout concepts and diagrams that educate and inspire. After mastering the grid, discover how to break it using conceptual designs that deconstruct and flip the grid successfully. Split, splice, and shift; create spontaneous compositions; make narrative constructs; work on an axis; use intuitive design; and more to create unique layouts or other projects. See ideas in action with eye-catching layout examples.

With this book you will:

 - learn how grids work.
- be inspired to explore new concepts for using — or not using — grids.
- discover achievable alternatives for boring layouts.
- get the results you want using fresh design elements.
- learn designers’ processes via fascinating case studies.
- see numerous examples of successful layouts created with and without grids.
- communicate ideas effectively using visual language.

This new, expanded edition presents the most comprehensive, accessible, in-depth exposition of layout concepts ever published.

About the Author:

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.

In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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Пролистать книгу Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop на Google Books.

Featuring countless contemporary layout examples and practical information, this book provides readers with a solid technical foundation for successful editorial design.

Now in paperback, this volume offers a comprehensive technical explanation of basic layout principles, a comprehensive field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. The book presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters.

Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration.

About the Author:

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.